Wednesday, 12 March 2008

Outlandish Advertising

As I said yesterday, everyone is promoting or selling something in Cheltenham this race week. The Festival is a big money spinner and the pub above must have got something in return for sponsorship like this. The Midland Hotel (which is a pub not a hotel) is situated by the train station and has been renamed The Betfair Arms for the week. Betfair is an online betting company and all these sort of businesses make huge amounts of money, so paying out for a bit of advertising is just a drop in the ocean to them. Even the footbridge (shown below) across the tracks in the train station has been used for advertising this week. As soon as racegoers get off the train they know what its all about - Money.

Now its time for Marley's Daily Top Tip - Master Minded in the Queen Mother Champion Chase at 3.15pm. If you followed my tip yesterday then I apologise. Sizing Europe pulled up in the home straight and came in practically last! Better luck today!

UPDATE...
...Today's racing has been cancelled due to the high winds and the worry that the tented village might take off!!

4 comments:

brian said...

LOL, i was wondering today how your 'tip' ended up from yesterday.. i'm sure you're using some scientific method of your pick, and perhaps one variable was off... let's see how master minded does tomorrow!

Neva said...

We have a very nice racet rack very near us. I will post it this summer....but the only time I made a bet I misread the "how to bet" and bet on the loser...and won $90! ...the only time I have ever had any luck!And it was lovely to be out of the snow!

Lori said...

That's a cute sign they've made. I hope the tents don't take off in the wind. (Even though that would make for an interesting photo!)

Rach said...

I backed Katchit on Tues, doing for Inglis Drever today, maybe Blazing Glory each way. Seems to have had consistent runs at cheltenham with only once not finishing in the frame.

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