Krafty People

These ladies had been caught on camera (in more ways than one!) They had been stopped by this small film crew in The Promenade, at first I wondered what it was all about, but on closer inspection I could see it was some kind of market research/advertising. The crew were from Kraft Foods, based in Cheltenham, and were asking them about Dairylea (a soft cheese, sold in little foil triangles, packed in a round box. Look closely in the hand of the chap with the microphone). Kraft Foods have had their headquarters in the town for 25 years and they are one of the worlds top 100 food and beverage producers. They make many different brand leaders including Kenco Coffee, Philadelphia Soft Cheese, Terry's Chocolate Orange, Toblerone, Maxwell House Coffee and, one I've not heard of, Grape-Nuts. This is a breakfast cereal and I think its American (anyone know?)

So, next time you enjoy a cup of Kenco or spread some Philly on our toast, think of Cheltenham!