Go West

I've mentioned before about how Cheltenham's Lower High Street has been rebranded High Street West End, and here is the proof. This 'modern' sign can be found on the High Street at the point where it starts to become less attractive. That end of our town has somewhat of a reputation for being a bit dodgy, with independent shops, poor housing, and unemployment. The real problem is the Council. If they put as much money into this part of Cheltenham as they do with the more upmarket areas there wouldn't be such a perceived problem. The lower High Street isn't really that bad, although poverty in that part of town is very real. It will take more than a few signs to bring about meaningful improvement.