Best In the West

I've mentioned these brewery plaques in the past but never shown one. I spotted this one on a pub in town a couple of weeks a go. I have to admit I can't remember the name of the pub, and that isn't due to drink! Below is some detail on these plaques, which I took from the Gloucestershire Pubs website.

"These colourful brewery plaques are still quite a common sight in Gloucestershire and are taken very much for granted. However, they deserve far more recognition as these West Country Ales plaques are a reminder of Gloucestershire’s once proud brewing heritage.

West Country Breweries were established in 1958 when the Stroud Brewery merged with the Cheltenham Brewery. By coincidence both the Stroud Brewery and the Cheltenham Brewery first started brewing in the same year – 1760. The date is recorded in the ceramic plaques. West Country Breweries were a large regional company with tied houses (pubs) extending into Herefordshire, Oxfordshire, Wiltshire, Worcestershire and parts of Wales. As a result these colourful ‘castle’ plaques can still be seen as far away as Presteigne in Wales and Marlborough in Wiltshire.

The distinctive ‘castle’ or ‘tower’ design was first used by the Cheltenham Original Brewery and ceramic brewery plaques once graced the outside of their tied houses with the words ‘Cheltenham Ales’. After the Second World War the Cheltenham Brewery acquired the Hereford and Tredegar Breweries. As a result the company changed its name to Cheltenham & Hereford Breweries and the old plaques were replaced with the new, but similar, ‘Cheltenham & Hereford Ales’ design. The old Foxhill Inn near Guiting Power still has such a plaque inlaid into the wall.

The ‘West Country Ales’ plaques were placed in pub walls from 1958 until c.1967. Whitbread took over West Country Breweries in 1963 but for a few years after the acquisition Whitbread still used the West Country Ales ‘castle’ logo. There are two sizes and some slight colour differences in the glaze."

Once I read this I decided I had a new challenge - to find one of the original Cheltenham Brewery plaques. Watch this space. Right, which pub first...

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